A mindful escape from the busy book fair.

For the Netflix adaptation of Karsten Dusse’s bestseller Achtsam Morden, we brought mindfulness to a beloved book audience at the Frankfurt Book Fair 2024.

A meditation stand invited visitors to step into the series' unique atmosphere—calm yet charged with intrigue. The space offered guided breathing exercises and a chance to pause, reflect, and connect with the mindful yet thrilling world of Achtsam Morden.

It was a moment of quiet in the middle of the fair’s buzz—a way to experience the series not just through words or images, but through a feeling.

Credits:

Agency: Agentur XY GmbH

Experience: OBJ.Studio (Rio Grande, Lukas Treibenholz, & Jo Rychlik)

ECD: Michael Kittel

Creative Director: Maarten Dijk

Copy: Juli Hohenbüchler

Motion: Tomasso Fido

Producer & Project Manager: Saskia Anton

Print Production: Andreas Reinhardt, SPREEPRODUKTION GmbH

Video Production: offshoot*berlin

Sound: offgrid.studio

Light: AMBION GmbH

Video: Steven Lüdtke