Netflix Germany teased their first clothing collection

At the ABOUT YOU Fashion Circus, Netflix and ABOUT YOU came together to create an experience that stood out by blending fashion and entertainment. The partnership featured a design inspired by Sex Education, using only quotes from the series to capture the show’s spirit.

The event reflected this concept in its atmosphere. Famous Netflix quotes were projected as vibrant streams of text supported by soundtracks fitting each Netflix show, filling the space with a calm energy and making it feel as though you had stepped into the Netflix platform.

Without relying on flashy visuals, the words came alive, creating a connection that felt both personal and intriguing. The collaboration invited guests into a world that was at once familiar and fresh—a place where storytelling thrived in its simplest form.

Credits:

Agency: Agentur XY GmbH

Experience: OBJ.Studio (Rio Grande, Lukas Treibenholz, & Jo Rychlik)

ECD: Michael Kittel

Creative Director: Maarten Dijk

Design: Jette Hartstack

Motion: Tomasso Fido

Producer & Project Manager: Saskia Anton

Print Production: Andreas Reinhardt, SPREEPRODUKTION GmbH

Video: Aidan Rolls