We came up with the Netflix Bookshelf to connect with the avid readers who love the books behind many Netflix shows and films. This digital furniture, using the iconic Netflix brand look, is a unique combination of large screens showcasing trailers and shelves displaying the corresponding book titles.

Initially introduced in the Hugendubel flagship store in Munich, this custom installation is set to make appearances at more locations in the future, intending for Netflix to use a target audience they normally might not reach. The freestanding shelving unit not only presents a curated selection of books but also highlights their film adaptations available on the streaming platform.

After the success of the first tower, we adapted it into a wall to accommodate smaller stores of the Hugendubel franchise.

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Credits:

Agency: Agentur XY GmbH

Tower Development: UNDPLUS®

ECD: Michael Kittel

Concept & Art Direction: Maarten Dijk

Design Support: Jette Hartstack

Project Manager: Saskia Anton

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